Marketing for language schools

Course outline

Day 1 - Market research & personas

- Know your market
- Surveys, questionnaires & feedback
- Define your customer
- Consumer behaviour
- Understanding generational differences
- Storytelling

Day 2 - Business model & AI for marketing planning

- Clearly define your business and its goals
- SWOT analysis
- 4Ps
- Create a marketing strategy for your business
- Use AI for ideas and checking

Day 3 - Google analytics & SEO

Day 4 - Social media strategy & AI

- Getting the right mix of content
- Planning the social media calendar
- Choosing the right voice for your company image
- Using AI to help create posts